INR 2,856
Price:
Offer price:
INR 1,856
USE CODE RSB35 AND GET EXTRA 35% OFF!
OFFER ENDS SOON
($23)
SPORTS SPONSORSHIP COURSE
3-4 hrs/week
Online/Self paced
2 weeks
Students will gain an understanding of international sport sponsorship structure, its stakeholders and brand strategies capped with formulating a pitch to close a multi-million dollar deal.
Students will gain an understanding of international sport sponsorship structure, its stakeholders and brand strategies capped with formulating a pitch to close a multi-million dollar deal.
SPORTS SPONSORSHIP COURSE
Robust Modules
Modules exploring the sports industry, sponsorship structures, stakeholders, data-driven planning, the acquisition pitch and activation strategies
Player Insights
Video interviews of senior executives from organizations like Tech Mahindra (Sports Tech), RoundGlass Sports and Apollo Tyres
Certificate of course completion from leading IPL franchise Rajasthan Royals for inclusion on your CV & LinkedIn profile
RR Certificate
Masterclass from Players
Video interviews of Rajasthan Royals CEO Jake Lush McCrum and senior sponsorship executives
CERTIFICATION
Get Certified by Rajasthan Royals
This certifies that the student successfully completed the Rajasthan Royals Sports Sponsorship course by Rajasthan Royals.
Get Certified by Rajasthan Royals
This certifies that the student successfully completed the Rajasthan Royals Sports Sponsorship course by Rajasthan Royals.
Dream of a career in Sports Sponsorship?
Take Your First Step
3-4 hrs/week
100% Online
2 weeks
Sports Sponsorship. 35% OFF Limited Period Offer
If you have any queries, drop us an email at education@rajasthanroyals.com
© 2022 Rajasthan Royals. All rights reserved.
© 2022 Rajasthan Royals. All rights reserved.
1. Introduction
- Globalized Sport Industry
- Historical overview
- Historical development of Sports Marketing
- Historical development of Sports Broadcasting
- International Events
- Spread of American Values
- Sporting Goods
- Athletes as Commodities
- Commercialization in Teams and Leagues
2. International Sport & Sponsorship
- Sponsorship Structure
- FIFA
- Olympics
- Global Leagues
- Global Teams
5. Brands
- Congruence effects in sports marketing
- Brand activation in sports organisations
- Brand manual usage
- Sports and city branding
6. The Pitch
- Defining the sponsorship asset value
- The 5 Question Model
- Identifying potential sponsors
- Asset touch points
- Designing a proposal and making a pitch
- Sponsorship contract
- Sponsorship activation
3. Stakeholders
- Stakeholder mapping
- Sports Property
- Brand
- Agency/Media Buyer
- Broadcaster
- Fan
4. Sponsorship
- A data-driven approach to sponsorship planning
- Sports sponsorship decision model
- Effects of multiple sponsorship activities
- Celebrity athlete endorsers
WHAT YOU WILL LEARN
Knowledge of the global sports sponsorship history, international development and how certain structures and models can help to devise a successful sponsorship pitch and activation strategy.
Blend of academic theory accompanied by practical understanding and experience of industry executives.
Global outlook yet local implementation strategies focused on brand sponsorship across sports business organizations.
Understanding of real case studies and sponsorship decisions from both rightsholders and brands.
COURSE EXPERTS
Sameer Pathak
Head – Sports, Tech Mahindra
Joy Bhattacharjya
Former Project Director, FIFA U-17 World Cup India 2017
Aditya Datta
Former Vice President - Strategy & Commercial, FC Goa
Hrishikesh Shende
Former Lead – Sports, RoundGlass
Remus D’Cruz
Head – Sports Marketing & Sponsorship, Apollo Tyres
Jake Lush McCrum
CEO, Rajasthan Royals
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RATINGS, REVIEWS & PREVIEWS
Hitesh Sharma
I got a quick and easy overview of the sport industry's relationship with branding, sponsorship, and broadcasting among other things. Many new concepts were instilled in me as a result of this course, which are quite interesting and can be beneficial if someone is serious about pursuing a career in this field.
Parth Sareen
The content was informative, and there were enough examples and case studies to help me grasp the topics being discussed.
Leon Wangdi
The perfect mix of theory and current examples, as well as many video interviews and insights from various recognised industry executives, contributed to a holistic approach to sports sponsorship in a well-organized course.
Blossom Fernandez
As an athlete looking to get sponsored by brands, this was an informative course from a broad angle. It gave a general understanding of what are the bare essentials that the brand and sponsor need to align on and how the relationship can be a successful and long standing.Overall a good first introduction to sponsorship.
4.25/5
200+ enrolled
200+ enrolled
4.25/5
Students
Aspiring sports management professionals who wish to gain insights into how sponsorships in sports works.
Working Professionals
Professionals looking to find out how athletes, clubs, and sports events raise sponsorships and explore career opportunities in the field.
Sportspersons
How to make the most of endorsement deals and apply learnings in real-life scenarios.
WHO IS THIS FOR?
WHO IS THIS FOR?
Sports Enthusiasts
Passionate sports enthusiasts who want to understand how athletes, leagues, and franchises raise sponsorship.
